I’m an Associate Professor in the Department of Communication at University of Connecticut, where I study how we communicate via social media (Facebook, Twitter, Instagram, TikTok) about news, health, science, and identity.
I have developed graduate and undergraduate courses on social media, and also teach courses on computer-mediated communication, new communication technology, and media effects.
My Fulbright Fellowship at Universität Duisburg-Essen launched my most recent project on algorithmic literacy, which focuses on what social media users know about the algorithms that shape their feeds, with a goal of more transparency through education, design, and policy.
- Fulbright research on German/US algorithmic awareness publishedOeldorf-Hirsch, A. & Neubaum, G. (2023). Attitudinal and behavioral correlates of algorithmic awareness among German and U.S. social media users. Journal of Computer-Mediated Communication, 28(5). https://doi.org/10.1093/jcmc/zmad035Posted on September 1, 2023
- Review article on algorithmic literacy publishedOeldorf-Hirsch, A. & Neubaum, G. (2023). What do we know about algorithmic literacy? The status quo and a research agenda for a growing field. New Media & Society, 0(0). https://doi.org/10.1177/14614448231182662Posted on July 1, 2023
- New publication on political misinformation labelingOeldorf-Hirsch, A., Schmierbach, M., Appelman, A., & Boyle, M. P. (2023). The influence of fact-checking is disputed! The role of party identification in processing and sharing fact-checked social media posts. American Behavioral Scientist, 0(0). https://doi.org/10.1177/00027642231174335Posted on May 19, 2023
- New social media political engagement study accepted to #aejmc23DiCairano, J., Oeldorf-Hirsch, A., & Hamilton, M. (2023, August). Think global, act local: News exposure and political participation on social media. Paper to be presented at the 106th annual conference of the Association for Education in Journalism & Mass Communication (AEJMC), Washington, DC.Posted on May 15, 2023
- Two upcoming presentations at #ica23Oeldorf-Hirsch, A. & Neubaum, G. (2023, May). Algorithmic divide? Predictors and outcomes of algorithmic literacy of German and U.S. social media users. Paper to be presented at the 73rd annual conference of the International Communication Association (ICA), Toronto, Canada. Meier, Y., Oeldorf-Hirsch, A. & Krämer, N. C., (2023, May). Who targets me? Privacy perceptions of […]Posted on March 14, 2023
- Two new graduate student-led publications on social mediaColetti, A., McGloin, R., Oeldorf-Hirsch, A., & Hamlin, E. (2022). Science communication on social media: Examining cross-platform behavioral engagement. The Journal of Social Media in Society, 11(2), 236-263. https://thejsms.org/index.php/JSMS/article/view/995 Pierre, L., Lee, Y., Oeldorf-Hirsch, A. (2022). Exploring the effects of media format and disclosure of native Twitter ads on consumer evaluations and decision-making. Journal of […]Posted on January 16, 2023
- Funding to study algorithmic transparency cues on social mediaSocial media user experience with algorithmic transparency cues (PI). Scholarship Facilitation Fund, Office of the Vice President of Research, UConn, 2023: $2,000.Posted on January 12, 2023
- Two research papers accepted to ICA’s 2023 conference in TorontoOeldorf-Hirsch, A. & Neubaum, G. (2023, May). Algorithmic divide? Predictors and outcomes of algorithmic literacy of German and U.S. social media users. Paper to be presented at the 73rd annual conference of the International Communication Association (ICA), Toronto, Canada. Meier, Y., Oeldorf-Hirsch, A. & Krämer, N. C., (2023, May). Who targets me? Privacy perceptions of […]Posted on January 12, 2023
- New publication on eye-tracking of social media newsSrinivasan, P., Oeldorf-Hirsch, A., & Joergensen, G. (2022). “Attention! It’s the News.” Cognitive load and news posts on Facebook: An eye-tracking study. Journal of Communication Technology, 5(3), 27-52. https://doi.org/10.51548/joctec-2022-012Posted on December 7, 2022
- $50K received with Steinke & Suk to study women in STEM on TikTokOur team has received funding as part of our college’s latest research initiative for our research on women in STEM on social media: Promoting equity, inclusion, and belonging: Examining women in STEM on TikTok (Co-PI; Steinke & Suk). Research in Academic Themes 2022 Funding Initiative, College of Liberal Arts & Sciences, University of Connecticut (UConn), […]Posted on November 2, 2022