headshotI’m an Associate Professor in the Department of Communication at University of Connecticut, where I study how we communicate via social media (Facebook, Instagram, TikTok, X) about news, health, science, and identity.

I have developed graduate and undergraduate courses on social media, and also teach courses on computer-mediated communication, new communication technology, and media effects.

My Fulbright Fellowship at Universität Duisburg-Essen launched my most recent project on algorithmic literacy, which focuses on what social media users know about the algorithms that shape their feeds, with a goal of more transparency through education, design, and policy.

Find me on:  Google Scholar logo LinkedIn logo X logo

Contact me

Address: 337 Mansfield Rd Unit 1259
Storrs CT 06269
More: http://bit.ly/aoh_cv

The Latest: Blog & Updates

  • Blog debut: Post-ICA visit to QUT’s Digital Media Research Centre
    I’m inspired to start blogging again. I’ve been writing a lot to myself, and have also been craving new ways to re-invigorate my academic energy in the long aftermath of the pandemic. So for my blog debut: A recap of my week as a visiting researcher at QUT’s Digital Media Research Centre. I visited June […]
    Posted on June 28, 2024
  • FOUR advisee / advisee-led papers accepted to AEJMC ’24
    Very proud of the work of my doctoral advisees, co-advisees, and former advisees! Top Paper Rao, A. Weight-stigmatizing news images as visual misinformation: Investigating Facebook’s ‘related articles’ feature and comments as counter-information. Visual Communication Division. Presentation Pierre, L. & Oeldorf-Hirsch, A. Exploring how internet literacy and algorithmic awareness influence passive and active social media engagement behavior. Communication […]
    Posted on June 5, 2024
  • Two papers accepted to ICA ’24
    Oeldorf-Hirsch, A., Romann, L., Witkowich, I., & Chen, J. (2024, June). “It’s like they are spying on me”: Assessing social media users’ perceptions of algorithmic transparency. To be presented at the 74th annual conference of the International Communication Association (ICA), Gold Coast, Australia. Baumel, K. & Oeldorf-Hirsch, A. (2024, June). Social connection on TikTok. To […]
    Posted on January 10, 2024
  • New publication on targeted advertising effects
    Meier, Y., Oeldorf-Hirsch, A. & Krämer, N. C. (2023). Who is targeting me? Privacy perceptions of and responses to commercial and political targeted advertising on social media. Journal of Advertising, Latest Articles. https://doi.org/10.1080/00913367.2023.2275776
    Posted on December 12, 2023
  • Fulbright research on German/US algorithmic awareness published
    Oeldorf-Hirsch, A. & Neubaum, G. (2023). Attitudinal and behavioral correlates of algorithmic awareness among German and U.S. social media users. Journal of Computer-Mediated Communication, 28(5). https://doi.org/10.1093/jcmc/zmad035
    Posted on September 1, 2023