About

headshotI’m an Associate Professor in the Department of Communication at University of Connecticut, where I study how we communicate via social media (Facebook, Instagram, TikTok, X [Twitter]) about news, health, science, and identity.

I have developed graduate and undergraduate courses on social media, and also teach courses on computer-mediated communication, new communication technology, and media effects.

My Fulbright Fellowship at Universität Duisburg-Essen launched my most recent project on algorithmic literacy, which focuses on what social media users know about the algorithms that shape their feeds, with a goal of more transparency through education, design, and policy.

Find all of my research on Google Scholar

Find me on:  Bluesky logo Mastodon logo LinkedIn logo

Contact me

anne.oeldorf-hirsch@uconn.edu
Address: 337 Mansfield Rd Unit 1259
Storrs CT 06269
More: http://bit.ly/aoh_cv

News

  • Two papers accepted to ICA ’24
    Oeldorf-Hirsch, A., Romann, L., Witkowich, I., & Chen, J. (2024, June). “It’s like they are spying on me”: Assessing social media users’ perceptions of algorithmic transparency. To be presented at the 74th annual conference of the International Communication Association (ICA), Gold Coast, Australia. Baumel, K. & Oeldorf-Hirsch, A. (2024, June). Social connection on TikTok. To […]
    Posted on January 10, 2024
  • New publication on targeted advertising effects
    Meier, Y., Oeldorf-Hirsch, A. & Krämer, N. C. (2023). Who is targeting me? Privacy perceptions of and responses to commercial and political targeted advertising on social media. Journal of Advertising, Latest Articles. https://doi.org/10.1080/00913367.2023.2275776
    Posted on December 12, 2023
  • Fulbright research on German/US algorithmic awareness published
    Oeldorf-Hirsch, A. & Neubaum, G. (2023). Attitudinal and behavioral correlates of algorithmic awareness among German and U.S. social media users. Journal of Computer-Mediated Communication, 28(5). https://doi.org/10.1093/jcmc/zmad035
    Posted on September 1, 2023
  • Review article on algorithmic literacy published
    Oeldorf-Hirsch, A. & Neubaum, G. (2023). What do we know about algorithmic literacy? The status quo and a research agenda for a growing field. New Media & Society, 0(0). https://doi.org/10.1177/14614448231182662
    Posted on July 1, 2023
  • New publication on political misinformation labeling
    Oeldorf-Hirsch, A., Schmierbach, M., Appelman, A., & Boyle, M. P. (2023). The influence of fact-checking is disputed! The role of party identification in processing and sharing fact-checked social media posts. American Behavioral Scientist, 0(0). https://doi.org/10.1177/00027642231174335
    Posted on May 19, 2023
  • New social media political engagement study accepted to #aejmc23
    DiCairano, J., Oeldorf-Hirsch, A., & Hamilton, M. (2023, August). Think global, act local: News exposure and political participation on social media. Paper to be presented at the 106th annual conference of the Association for Education in Journalism & Mass Communication (AEJMC), Washington, DC.
    Posted on May 15, 2023
  • Two upcoming presentations at #ica23
    Oeldorf-Hirsch, A. & Neubaum, G. (2023, May). Algorithmic divide? Predictors and outcomes of algorithmic literacy of German and U.S. social media users. Paper to be presented at the 73rd annual conference of the International Communication Association (ICA), Toronto, Canada. Meier, Y., Oeldorf-Hirsch, A. & Krämer, N. C., (2023, May). Who targets me? Privacy perceptions of […]
    Posted on March 14, 2023
  • Two new graduate student-led publications on social media
    Coletti, A., McGloin, R., Oeldorf-Hirsch, A., & Hamlin, E. (2022). Science communication on social media: Examining cross-platform behavioral engagement. The Journal of Social Media in Society, 11(2), 236-263. https://thejsms.org/index.php/JSMS/article/view/995 Pierre, L., Lee, Y., Oeldorf-Hirsch, A. (2022). Exploring the effects of media format and disclosure of native Twitter ads on consumer evaluations and decision-making. Journal of […]
    Posted on January 16, 2023
  • Two research papers accepted to ICA’s 2023 conference in Toronto
    Oeldorf-Hirsch, A. & Neubaum, G. (2023, May). Algorithmic divide? Predictors and outcomes of algorithmic literacy of German and U.S. social media users. Paper to be presented at the 73rd annual conference of the International Communication Association (ICA), Toronto, Canada. Meier, Y., Oeldorf-Hirsch, A. & Krämer, N. C., (2023, May). Who targets me? Privacy perceptions of […]
    Posted on January 12, 2023