About

I’m an Associate Professor in the Department of Communication at University of Connecticut, where I'm part of the Human-Computer Interaction Lab. I'm also a faculty affiliate of the Institute for Collaboration on Health, Intervention, and Policy (inCHIP), the Connecticut Institute for Brain and Cognitive Science (IBACS), and the Sustainable Global Cities Initiative (SGCI).

My research primarily focuses on information sharing as communication on social media. Specifically, I investigate the effects of using social media to learn about news, health, and science; and understanding how to address the growing misinformation and disinformation problem.

More recently, starting with my Fulbright Fellowship at Universität Duisburg-Essen in 2021, I have started research on algorithmic literacy. This research focuses on what social media users know about the algorithms that shape their feeds, the predictors and outcomes of this literacy, and how to better inform users about algorithms and their effects through design.

Find me on: Google Scholar, ORCID

News

  • Two upcoming presentations at #ica23
    Oeldorf-Hirsch, A. & Neubaum, G. (2023, May). Algorithmic divide? Predictors and outcomes of algorithmic literacy of German and U.S. social media users. Paper to be presented at the 73rd annual conference of the International Communication Association (ICA), Toronto, Canada. Meier, Y., Oeldorf-Hirsch, A. & Krämer, N. C., (2023, May). Who targets me? Privacy perceptions of […]
    Posted on March 14, 2023
  • Two new graduate student-led publications on social media
    Coletti, A., McGloin, R., Oeldorf-Hirsch, A., & Hamlin, E. (2022). Science communication on social media: Examining cross-platform behavioral engagement. The Journal of Social Media in Society, 11(2), 236-263. https://thejsms.org/index.php/JSMS/article/view/995 Pierre, L., Lee, Y., Oeldorf-Hirsch, A. (2022). Exploring the effects of media format and disclosure of native Twitter ads on consumer evaluations and decision-making. Journal of […]
    Posted on January 16, 2023
  • Two research papers accepted to ICA’s 2023 conference in Toronto
    Oeldorf-Hirsch, A. & Neubaum, G. (2023, May). Algorithmic divide? Predictors and outcomes of algorithmic literacy of German and U.S. social media users. Paper to be presented at the 73rd annual conference of the International Communication Association (ICA), Toronto, Canada. Meier, Y., Oeldorf-Hirsch, A. & Krämer, N. C., (2023, May). Who targets me? Privacy perceptions of […]
    Posted on January 12, 2023
  • New publication on eye-tracking of social media news
    Srinivasan, P., Oeldorf-Hirsch, A., & Joergensen, G. (2022). “Attention! It’s the News.” Cognitive load and news posts on Facebook: An eye-tracking study. Journal of Communication Technology, 5(3), 27-52. https://doi.org/10.51548/joctec-2022-012
    Posted on December 7, 2022

Contact me

Phone: 1 (860) 486-3968
anne.oeldorf-hirsch@uconn.edu
Address: Office: 218 Arjona Bldg
Mail: 337 Mansfield Rd, Unit 1259
Storrs, CT 06269
More: http://bit.ly/aoh_cv