For Fall 2021, I'm on Fulbright at the Universität Duisburg-Essen doing comparative research of algorithmic literacy of German and US social media users.

I’m an Associate Professor in the Department of Communication at University of Connecticut, where I'm part of the Human-Computer Interaction Lab. I'm also a faculty affiliate of the Institute for Collaboration on Health, Intervention, and Policy (inCHIP), the Connecticut Institute for Brain and Cognitive Science (IBACS), and the Sustainable Global Cities Initiative (SGCI).

My research focuses on information sharing as communication on social media. Specifically, I investigate the effects of using social media to engage with news content, share health activities, disclose personal information, ask questions, seek social support, and how scientists can use these platforms to engage with the public.


  • New publication on green advertising in social media
    Pittman, M., Oeldorf-Hirsch, A., & Brannan, A. (2021). Green advertising on social media: Brand authenticity mediates the effect of different appeals on purchase intent and digital engagement. Journal of Current Issues & Research in Advertising, Latest Articles. https://doi.org/10.1080/10641734.2021.1964655  
    Posted on November 2, 2021
  • Grad-student led #scicomm research accepted at NCA
    Coletti, A., McGloin, R. Oeldorf-Hirsch, A., & Hamlin, E. (2021, November). Science on social media: Examining cross-platform behavioral engagement. Paper to be presented at the 107th annual convention of the National Communication Association (NCA), Seattle, WA.
    Posted on July 8, 2021
  • New collaboration with grad students accepted at AEJMC 2021
    Pierre, L., Oeldorf-Hirsch, A., & Lee, Y. (2021, August). Native Twitter ads: Testing the role of media format and disclosure. Paper to be presented at the 104th annual conference of the Association for Education in Journalism & Mass Communication (AEJMC), Denver, CO.
    Posted on May 24, 2021
  • First publication of 2021 & first qualitative piece!
    Oeldorf-Hirsch, A., & Srinivasan, P. (2021). An unavoidable convenience: How post-millennials engage with the news that finds them on social and mobile media. Journalism, Online First. https://doi.org/10.1177/1464884921990251
    Posted on January 24, 2021
  • News-labeling study now available in special issue
    Oeldorf-Hirsch, A., Schmierbach, M., Appelman, A., & Boyle, M. (2020). The ineffectiveness of fact-checking labels on news memes and articles. Mass Communication and Society, 23(5; special issue: What IS News?), 682-704. https://doi.org/10.1080/15205436.2020.1733613 Full text available: https://www.tandfonline.com/eprint/WZZVWB4M4E3WXJBP2VSH/full?target=10.1080%2F15205436.2020.1733613
    Posted on August 19, 2020

Contact me

Phone: 1 (860) 486-3968
Address: Office: 218 Arjona Bldg
Mail: 337 Mansfield Rd, Unit 1259
Storrs, CT 06269
More: http://bit.ly/aoh_cv