research

Two new research studies accepted to ICA 2020 in Australia

Oeldorf-Hirsch, A., & Chen, Y. (2020, May). Who cares about screen time? Predicting the use of mobile phone tracking features. Paper to be presented at the 70th annual conference of the International Communication Association (ICA), Gold Coast, Australia.

Pittman, M., Oeldorf-Hirsch, A., & Brannan, A. (2020, May). Under the (social media) influence: Context of green advertising appeals mediates effects on purchase intent and attitude change. Paper to be presented at the 70th annual conference of the International Communication Association (ICA), Gold Coast, Australia.