Pittman, M., Oeldorf-Hirsch, A., & Brannan, A. (2021). Green advertising on social media: Brand authenticity mediates the effect of different appeals on purchase intent and digital engagement. Journal of Current Issues & Research in Advertising, Latest Articles. https://doi.org/10.1080/10641734.2021.1964655
Coletti, A., McGloin, R. Oeldorf-Hirsch, A., & Hamlin, E. (2021, November). Science on social media: Examining cross-platform behavioral engagement. Paper to be presented at the 107th annual convention of the National Communication Association (NCA), Seattle, WA.
Pierre, L., Oeldorf-Hirsch, A., & Lee, Y. (2021, August). Native Twitter ads: Testing the role of media format and disclosure. Paper to be presented at the 104th annual conference of the Association for Education in Journalism & Mass Communication (AEJMC), Denver, CO.
Oeldorf-Hirsch, A., & Srinivasan, P. (2021). An unavoidable convenience: How post-millennials engage with the news that finds them on social and mobile media. Journalism, Online First. https://doi.org/10.1177/1464884921990251
Oeldorf-Hirsch, A., Schmierbach, M., Appelman, A., & Boyle, M. (2020). The ineffectiveness of fact-checking labels on news memes and articles. Mass Communication and Society, 23(5; special issue: What IS News?), 682-704. https://doi.org/10.1080/15205436.2020.1733613
Full text available: https://www.tandfonline.com/eprint/WZZVWB4M4E3WXJBP2VSH/full?target=10.1080%2F15205436.2020.1733613
Wu, T.-Y., Oeldorf-Hirsch, & Aktin, D. (2020). A click is worth a thousand words: Probing the predictors of utilizing click speech for online opinion expression. International Journal of Communication, 14, 2687–2706. https://ijoc.org/index.php/ijoc/article/view/11471/3090
I’ll be conducting research on social media literacy in the Digital Citizenship in Network Technologies (DICINT) lab at Universität Duisburg-Essen in Germany in Fall 2020.
Oeldorf-Hirsch, A., Schmierbach, M., Appelman, A., & Boyle, M. (Accepted for publication). The ineffectiveness of fact-checking labels on news memes and articles. Mass Communication and Society.
Oeldorf-Hirsch, A., & Chen, Y. (2020, May). Who cares about screen time? Predicting the use of mobile phone tracking features. Paper to be presented at the 70th annual conference of the International Communication Association (ICA), Gold Coast, Australia.
Pittman, M., Oeldorf-Hirsch, A., & Brannan, A. (2020, May). Under the (social media) influence: Context of green advertising appeals mediates effects on purchase intent and attitude change. Paper to be presented at the 70th annual conference of the International Communication Association (ICA), Gold Coast, Australia.
Oeldorf-Hirsch, A., & Gergle, D. (2020). ‘Who knows what’: Audience targeting for question asking on Facebook. Proceedings of the ACM on Human-Computer Interaction (GROUP), Volume 4, Article 11. ACM, New York, NY, USA, 20 pages. https://doi.org/10.1145/3375191