research

Two new graduate student-led publications on social media

Coletti, A., McGloin, R., Oeldorf-Hirsch, A., & Hamlin, E. (2022). Science communication on social media: Examining cross-platform behavioral engagement. The Journal of Social Media in Society, 11(2), 236-263. https://thejsms.org/index.php/JSMS/article/view/995

Pierre, L., Lee, Y., Oeldorf-Hirsch, A. (2022). Exploring the effects of media format and disclosure of native Twitter ads on consumer evaluations and decision-making. Journal of Promotion Management. https://doi.org/10.1080/10496491.2022.2163039

Two research papers accepted to ICA’s 2023 conference in Toronto

Oeldorf-Hirsch, A. & Neubaum, G. (2023, May). Algorithmic divide? Predictors and outcomes of algorithmic literacy of German and U.S. social media users. Paper to be presented at the 73rd annual conference of the International Communication Association (ICA), Toronto, Canada.

Meier, Y., Oeldorf-Hirsch, A. & Krämer, N. C., (2023, May). Who targets me? Privacy perceptions of and reactions towards commercial and political targeting on social media. Paper to be presented at the 73rd annual conference of the International Communication Association (ICA), Toronto, Canada.

$50K received with Steinke & Suk to study women in STEM on TikTok

Our team has received funding as part of our college’s latest research initiative for our research on women in STEM on social media:

Promoting equity, inclusion, and belonging: Examining women in STEM on TikTok (Co-PI; Steinke & Suk). Research in Academic Themes 2022 Funding Initiative, College of Liberal Arts & Sciences, University of Connecticut (UConn), 2022: $50,000